Presentation Design is not a new practice, but how I speak about it would make it seem like a new career path entirely. That's because it kind of is...
Not that long ago you would have never found a role for a Presentation Designer internally at a business of any size (outside of a creative agency). Even today, if you search for job openings for a Presentation Designer you'll be surprised to find limited results and often results that aren't even related to the role at all. However, today there are more and more Presentation Design roles opening up within tech companies especially. There are a few such as ServiceNow, Linkedin, Workday that are leading the pack in this regard and have teams of Presentation Designers. In most other companies you might find one role or none at all.
So then where is this so called opportunity? Well, for starters, the 3 companies I mentioned above are extremely successful and have garnered some of the best talent in the Presentation space. Something tells me they value that skill. Many other companies that are scaling to that size are following suit albeit a bit slowly. Secondly, young creatives starting their careers are not educated on the career path of Presentation Design - meaning the talent pool is slim pickings. Lastly, companies are getting tired of being gouged by the likes of Duarte when it comes to exporting these assignments. We're at a point where everyone is coming to the realization that this can and probably should be an in-house resource.
So how does this opportunity manifest? There needs to be an effort to inform and educate young creatives on this very viable career path to increase the talent pool. There needs to be an effort to inform marketing teams, creative orgs, and leadership on the true specialty skillset this role requires. There needs to be an effort to define and update the roles and titles of Presentation Designers - it's not a one title fits all role just as Graphic Designer isn't. The undeserved must and yuckiness surrounding PowerPoint as a true design tool needs to be obliterated. Now that's an uphill battle, but luckily it's in the direction we're already going.
So where do I see the role of Presentation Designer fitting in the years ahead? To be honest, I truly believe it's a role that has the potential to expand into a department of it's own. It has the potential to sit parallel with Creative Director, and the power of the community that makes up the industry is one that can be a needle mover in terms of design trends and thought leadership. The more we can come together and open our internal conversations to the world the faster we can get to that reality and the more creatives we can support.