When I was a kid my father would always take me to car shows and specifically the SF Auto Show. At all of these events are(were) very tangible items. I didn't care so much for the cars at the time, but I would run around and collect all the vehicle brochures and promotional items. By the end of the evening, I would head home with a plastic bag full of all these print goodies. For some reason, I was connected to how the paper felt, how rich the imagery and the colors were. These are characteristics of print that disappear the moment they become illuminated by the screen of our computers. So as I grew up and technology flooded our lives, I fell into a career of doing just that. I have spent the majority of my working hours designing digital assets. There have been print deliverables along the way, but they mostly felt like afterthoughts in regards to the campaigns they supported. At no surprise to my fellow designers out there, the budget was never kind to printed deliverables.