Internal Communication Design
What it means and why you should care.
From my experience, internal presentations are inconsistent at best. Whether someone is pitching a new idea to their stakeholders or your sales manager is presenting new sales tactics for the upcoming quarter, it's very important that each audience is fully engaged. Reasons that they would disengage could be anything from poor visual design, complex and unclear messaging, slides that are too distracting, or maybe what's being presented looks more like a novel. Not to mention that this same situation is being replicated in the very next meeting room over and the very next office over...and over...and over. You get the idea.
When your bottom line relies on a competent and efficient team you can't afford to overlook the details. The details, in this case, being how your team can better interact with one another more consistently and more efficiently. This is where templates and guidelines come into practice. When you have a high-quality presentation template available to your workforce you are enabling them to present their ideas at a higher level than they can themselves. You are also creating a very consistent platform that can be scaled across your entire company. Therefore, your new hires can craft a visually compelling and easy to follow presentation at the same quality as your C-level executives.
Having a tool like this in place will drive up the engagement your teams have in day-to-day meetings. Their messages will become more clear and their meeting times more focused. Another benefit to implementing high-quality templates is their flexibility. You can have matching templates for PDFs or other common internal formats. When all is packaged together and running smoothly you now have a living, breathing internal brand of communication that everyone benefits from.
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